When we were designing our Mystery Box, we had a choice between ready-made stock packaging or to custom design our coffee bag. We chose the latter. Read on to find out why we made this decision and why coffee packaging is not as simple as it seems.
Stock vs Custom Packaging
There are generally two options available for packaging coffee beans: stock and custom packaging.
Stock packaging is mass-produced, inexpensive and comes in standardized sizes and styles. Custom packaging, on the other hand, is more expensive as it is tailor-made to fit a product.
Why Coffee Packaging Is Not As Easy As It Seems
As we have mentioned in our previous blog, 7 Insider Tips on How To Buy the Best Coffee Beans, freshness of a coffee is the one most vital criterion in determining the quality and taste of your brew.
So, what is so difficult about choosing coffee packaging? Let’s just pack the coffee tightly as soon as it is roasted. That would keep all the freshness in, right?
Roasted coffee beans release carbon dioxide as a byproduct of the roasting process. This degassing stage can last up to 12 days and complicate the packaging process.
Let’s imagine a tightly sealed bag with coffee beans that are producing gas by the minute.
Okay, we agree that’s a bit too dramatic. We’ve never seen a coffee bag exploding, yet.
However, there is a more practical reason why you shouldn’t tightly pack your freshly roasted coffee beans.
Carbon dioxide that is not properly degassed will be released rapidly during the brewing process and may negatively affect the flavor of your coffee.
In short, a good packaging design is essential for maintaining the quality of your coffee beans.
Designing the Pouch
As Brewers, we know that the devil is in the details. So, we sat down and brainstormed all our requirements for a good coffee packaging to ensure that the beans you receive will be in optimum condition for brewing.
We need a packaging that has a flexible capacity to fit 50 to 120 grams of coffee beans.
Food Grade Material
Our packaging material must be toxin-free and safe for packaging food.
The packaging material must be reflective and able to reject ultraviolet (UV) light that can accelerate the deterioration of the beans.
The packaging must be air-tight to prevent oxygen and other environment contaminants from entering.
A one-way valve is vital to allow carbon dioxide to escape the packaging.
A resealable zip will allow you to re-seal the bag and keep it fresh between brews.
As our coffees would be anonymously labelled, we want a design that is appealing on its own.
Sourcing for a Manufacturer
As you may have guessed, no stock packaging supplier would entertain our requirements. So we searched for a custom packaging manufacturer.
However, what was unexpected was that most manufacturers refused to produce our design due to the complexities and cost required.
Those who did quoted an exorbitant price while some even tried to persuade us to change our design.
However, we persisted and finally found a trustworthy manufacturer overseas. And we’re so glad we did.
Overall, we are happy with the way our coffee packaging turned out.
It costs way more than stock packaging would but it is definitely worth the extra amount and effort to have a unique bag designed specifically for our Mystery Coffees.
Please look forward to receiving your coffees packed in these special bags.
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